Broadcast Yourself: YouTuber Kenzie Taylor
Massachusetts’s native, Mackenzie Taylor Borowski is an ambitious 20 year old making a name for herself in the YouTube world. Better known as “Kenzie Taylor” online, she has earned over 66,000 subscribers and almost 3 million channel views as of October 2015. Her channel includes makeup tips, the latest trends in fashion with look-books and OOTDs (outfits of the day), neat DIYS, and occasionally an entertaining mishmash of challenge and vlog-styled videos.
She has worked along side some of her best friends. This includes names such as, Remi Cruz of MissRemiAshten, Monica Church of Hairodynamic and Shelby Church. Kenzie is also now part of collab YouTube channel, Just Like That or better known as “JLT”, where she posts a video every Sunday.
Kenzie has accomplished so much in her short time online but she is on the road for success and more accomplishments and adventures. She was a pleasure to interview. If you’re reading, thanks for allowing me the opportunity to pick your brain and we must meet again!
Q: How long have you had your channel and what made you decide to become a full-time YouTuber?
A: I’ve had my channel since November 2012. All of my friends are full-time YouTubers and basically that’s how I got into YouTube. My friend, Monica would say, “make videos” and we were already going to room together so I said okay. When, we moved in together, I worked for a whole year and figured I was making the same amount on YouTube as I was with my other jobs.
Q: What did your friends and family think of you pursuing such an unconventional career path?
A: My mom is really, really supportive. She’s always wondering what I need help with, what I’m going to film, where I’m going next because I always travel but my dad doesn’t understand it still. He gets mad at me a lot because he doesn’t understand why and how I make money or what I do exactly. He always jokes that if he won the lottery of 32 million dollars that I’d have to have 15 years of work under my belt of a stupid retail job or something. I wouldn’t do it because I already have my job that I like and it would set me back 15 years and he’ll say “I don’t get that” but I don’t want to work at something I don’t enjoy. He just doesn’t understand that.
Q: Talk me through making one video; from thinking of an idea, to finding a location to filming and editing.
A: I usually think up and schedule all of my video ideas at the beginning of the month. Then, my sister and I will usually pick the location that day and we’ll go there. It usually takes 3 to 4 hours to film one video and then I have to edit which takes up to 10-15 hours. It’s insane how long editing takes and then uploading takes forever. Then, you still have to social media everything and promote it.
Q: What has been the best and worst thing that has happened to you because of YouTube?
A: The best thing was meeting my friends. I met them because of YouTube and I wouldn’t have met them otherwise. The worst thing would be the hate or the pressures to make a video because the deadlines people create for you are so strict but I don’t pay attention to it, whether it’s on my main or vlog channel. I don’t read the comments anymore on most of my videos.
Q: How do you feel about the hate?
A: Honestly, I block it off. I don’t pay attention to it, whether it’s on my main or vlog channel. My vlog channel gets the most hate. If they’re extremely rude or comment multiply times on different videos and I notice them, I’ll block them but the hate that gets to me is on my collab channel JLT and that is the worst hate I’ve ever gotten. People on there are just so mean because they don’t want change; they want the old cast members. I love the channel and I support it but there are certain videos even I hate that I made because I know people might not understand that it’s a sketch and not the real me. In particular, there are 2 videos on the channel that has gotten so much hate and I just have to ignore it. I don’t read the comments anymore of most of my videos.
Q: YouTube has grown so much in the past 5 years, how do you make yourself stand out from the crowd?
A: That’s what I’m still trying to figure out. It’s so hard and it’s always changing so the expectations for people are changing all the time. I try to keep up with good quality and have good editing. I like having my own unique ways of editing so there will be certain things I throw into a video so it’s nice when people notice. There are so many people on YouTube it’s really difficult to stand out.
Q: Do you think YouTube has become more of a competition than a creative space now?
A: I don’t think it’s been a competition. I feel like everybody on YouTube is so accepting of everybody. We are all able to get the same amount of views at the end of the day.
Q: Any embarrassing stories about filming in public?
A: Literally every video. People just stare at you. At this point, I can just walk down the street with my sister holding the camera and I don’t care anymore. I used to have terrible stage freight. Actually, the last video I filmed was for my outfits of the week so I was changing in my car and someone walking down the street saw me naked and I was like “oh my god”. It was so embarrassing.
Q: Do you miss California? And can you compare California to Massachusetts?
A: I miss everything about California. I really want to move back. If I haven’t decided to stay in Massachusetts, I would have been back last month but I miss the weather, obviously. I also have more friends there because being away from family forced me to be more social. The opportunities are crazy out there. I would be doing something every week and here I’ll get emails asking if I want to attend this event but I can’t so I really miss being able to do things.
Q: How was the first time being recognized?
A: I think it was at Disneyland with Remi. They had noticed us and it was just so weird. When, you talk to a camera you don’t expect anyone to listen. It was just awkward. I’m still so awkward.
Q: Do you wish there were more YouTubers on the East Coast?
A: Yes because then I would have more friends but there are so many people just moving to L.A. because of YouTube but I definitely do wish there were more.
Q: Wrapping up, if you could give one piece of advice to someone who’s considering starting a YouTube channel, what would it be?
A: Just do it! I understand that people are shy and they don’t want to put themselves out there. It’s just so fun making videos and eventually you can build up the courage to post them. I just think it opens up so many doors with friends and the community and you just meet so many people.